As the leading mobile operator in Mexico, with GSM coverage in over 740 of the country’s cities and approximately 75 percent market share, Telcel was becoming increasingly aware of improving visibility of value-added services in operation. Telcel needed to develop a robust solution allowing it to accurately determine the status of individual services from its endusers’ perspective. Ericsson was selected due to its long-term relationship with the operator, its strong local presence and good reputation for services.