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2005
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Virtual PBX
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Ericsson Wireless Enterprise Network Solution (WENS)
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Worldwide
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Finland
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In April 2005 came the opportunity for DNA to supply mobile enterprise solutions to a lucrative new set of customers, establishing a stronger market position. This was due to number portability deregulation in the Finnish Small to Medium Enterprise (SME) segment.
DNA is Finland's third largest mobile provider with 750 000 subscribers. To address the need for mobility and cost-efficiency in the SME market, DNA required a distinct virtual PBX solution offering total mobility.
DNA considered a number of potential suppliers before choosing long-term partner and network infrastructure provider Ericsson. Wireless Enterprise Networked Solution (WENS) was selected as it supported all features Finnet required to meet the needs of SME customers.
Cedric Kamtsan, Commercial Product Owner - Mobile Virtual PBX, DNA, outlines the attractive solution that has been created using Ericsson's Wireless Enterprise Networked Solution: "To reach SMEs we have created a flexible service that can adapt itself to different environments and different company needs. There is no longer a requirement for employees to be at one location anymore, all that is now required is a mobile phone and fixed internet access."
The major benefit delivered to DNA's customers is cost savings, from reduced CAPEX. The WENS service improves functionality, allowing DNA to offer a flexible numbering plan. SMEs can also use existing numbers as part of the service.
An integral part of the service is Ericsson's Network Resource Gateway (NRG), which plays a dual role, offering DNA a structured architecture for WENS and offering the operator a clear interface with third party service developers. This lowers OPEX, shortens time-to-market and widens the selection of potential valued-added services.
Peter Lindholm, Account Manager, Ericsson, explains how WENS offers DNA the capacity to build SME market share, developing customer loyalty: "Using WENS, mobile operators can offer the same type of features as fixed PBX systems. Ericsson offers the possibility to implement these features as part of the operator's network, enabling an enterprise to purchase this as a service."
Read the Success Story (PDF)
