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Servei de Telecomunicacions d´Andorra - Success Stories

Wanting to increase revenue from new and existing customers, Servei de Telecomunicacions d´Andorra (STA) identified multimedia services as an area of rich potential. Ericsson's expertise provided both domestic and roaming customers with a high quality Multimedia Messaging Service (MMS).


The Principality of Andorra, located between France and Spain, relies on tourism for nearly 80% of its GDP. The country welcomes an estimated 9 million tourists every year and this is reflected in the nature of Andorra's telecoms market, with 45,000 mobile domestic customers and 1.5 million roamers per year. This presents an unusual challange for STA, the only operator in the Pyrenean country.

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