Date: 2007 Solution:   Mobile Broadband Product:   HSPA upgrade incl microwave transmission Market:   Scandinavia Country:   Sweden, Denmark

To further boost the uptake of 3G services, 3 wanted to offer true broadband speeds to mobile devices. 3 wanted to offer higher speeds to consumers as the way to grow market share, as well as increase the total size of the 3G market. Having upgraded its network to deliver a 3.6 Mbps service, 3 was able to strategically position itself as a direct rival in several segments of the fixed-line broadband market, but with an additional advantage of mobility.