AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.

Tweets

  • How Aisle411 Enhances In-Stores Shopping Experiences with Indoor Navigation Services http://t.co/XRtIjr1hsU #AugmentedReality

    9 minutes ago

  • A group of NYC creatives are replacing boring subway ads with eye-catching GIFs. #AugmentedReality http://t.co/ibMezn6SGg via @good

    13 minutes ago

  • Optical structure of a tiny molusc's shell could hold the key to #AugmentedReality display. http://t.co/2KPWCjkhGw via @Independent

    15 minutes ago

  • Die Natur als #Inspiration für #AugmentedReality Displays. http://t.co/23UxdnDuA4 via @Independent #AR

    15 minutes ago

  • .@Aurasma takes to the ice! @DetroitRedWings use #augmentedreality in mobile app. Details: http://t.co/nqT8lx5UYH http://t.co/0l3aqvMoCv

    16 minutes ago

  • #Epson Kits out F1 team with #augmentedreality BT-200 glasses http://t.co/jMxNn1gfdn

    17 minutes ago

  • RT @diginarrative: Come and Experience 5 senses with the #MINI5Door and @Layar #AugmentedReality at @designindaba @MINISouthAfrica http://t…

    Retweeted by @Layar

    23 minutes ago

  • RT @metaio: How about a little #mwc15 preview? #augmentedreality #gadgets http://t.co/jtarpclQCY

    Retweeted by @ideentraeger

    26 minutes ago

  • RT @metaio: How about a little #mwc15 preview? #augmentedreality #gadgets http://t.co/jtarpclQCY

    Retweeted by @JackRDashwood

    30 minutes ago

  • Replacing advertising with art via #augmentedreality @heavyprojects https://t.co/42z4cpRPmb

    30 minutes ago

  • RT @cmoarltd: #kickstarter Almost 85% behind us. 46 Early Birds still waiting! #headset #virtualreality #AugmentedReality http://t.co/8s3ir…

    Retweeted by @YellowBall_DE

    31 minutes ago

  • How about a little #mwc15 preview? #augmentedreality #gadgets http://t.co/jtarpclQCY

    31 minutes ago

  • #kickstarter Almost 85% behind us. 46 Early Birds still waiting! #headset #virtualreality #AugmentedReality http://t.co/8s3irmwb1w

    32 minutes ago

  • RT @Chromville: See you at @4YFN_MWC @MWC_Barcelona! We will be at @ICEX_ @SpainTC stand (exhibitor 29) next week #cc @airbnb_es #Augmented…

    Retweeted by @HP_imascono

    35 minutes ago

  • #FF to #AugmentedReality Pros! @comogard @gabebatstone @AugmentedReal @cdwbyers @ARtheClub @barryp @allaugmented

    35 minutes ago

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Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN