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Target the recommenders

Jun 19, 2013 Categories: Ericsson Business Review
Target the recommenders

As social media impacts on almost all of our media consumption there are huge opportunities for media companies in targeting “recommenders” – those who tip off friends about particular content. But there are a few things they must consider in order to make social media work for them.

Keeping smartphone users loyal

Jun 12, 2013 Categories: Reports, Industry
Keeping smartphone users loyal

A ConsumerLab report assesses the impact of network performance on consumer loyalty to operators.

Voice and internet vital to city life

Jun 10, 2013 Categories: Industry
Voice and internet vital to city life

A new ConsumerLab article covers how voice and internet satisfaction differs in various places – and not just between places, but also in the same place.

Unlocking Consumer Value

May 30, 2013 Categories: Reports
Unlocking Customer Value

A new ConsumerLab report identifies the needs of today’s smartphone and mobile internet users.

How young professionals see the perfect company

Apr 11, 2013 Categories: Reports
  • The latest generation to enter the workforce – the Millennials – is believed to have a great impact on future working life
  • A new study from Ericsson ConsumerLab shows that Millennials think personal communication during work hours is a right not a benefit
  • Young professionals have high expectations to stay connected at work and have different expectations on communication tools and work life in general

Mixing schoolwork and leisure

Mar 27, 2013 Categories: Reports
Mixing schoolwork and leisure

According to a ConsumerLab study: Almost half of Estonian pupils use school computers for leisure activities. Many pupils also bring their own mobile phones and tablets to school to use for study purposes. This bring-your-own-device behavior blurs the boundary between leisure and school work.

Consumer - TV and Video behaviors

Mar 26, 2013 Categories: Industry, Technology
Consumer  - TV and video behaviors

Niklas Heyman Rönnblom, Senior Advisor at Ericsson ConsumerLab shares insights about consumer’s TV & Video behaviors and priorities.

The Next Age of Megacities

Mar 20, 2013 Categories: Reports
The Next Age of Megacities

Megacities may be congested and complex but they are also among the planet’s most exciting places to live. They have proven effective in stimulating creativity, innovation and economic development; factors that often lead to improved quality of life.

Keys for success in the personal information economy

Feb 20, 2013 Categories: Reports
Keys for success in the personal information economy

Personal information is known as the “oil” of the 21st century. The digital and mobile revolution has brought possibilities to monetize personal information to develop new personalized services and to create new revenue streams. A new report from Ericsson ConsumerLab shows that consumer awareness of how their information is being shared is still low but anonymous big data is rarely perceived as a big issue.

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