As social media impacts on almost all of our media consumption there are huge opportunities for media companies in targeting “recommenders” – those who tip off friends about particular content. But there are a few things they must consider in order to make social media work for them.
A ConsumerLab report assesses the impact of network performance on consumer loyalty to operators.
A new ConsumerLab article covers how voice and internet satisfaction differs in various places – and not just between places, but also in the same place.
A new ConsumerLab report identifies the needs of today’s smartphone and mobile internet users.
According to a ConsumerLab study: Almost half of Estonian pupils use school computers for leisure activities. Many pupils also bring their own mobile phones and tablets to school to use for study purposes. This bring-your-own-device behavior blurs the boundary between leisure and school work.
Niklas Heyman Rönnblom, Senior Advisor at Ericsson ConsumerLab shares insights about consumer’s TV & Video behaviors and priorities.
Megacities may be congested and complex but they are also among the planet’s most exciting places to live. They have proven effective in stimulating creativity, innovation and economic development; factors that often lead to improved quality of life.
Personal information is known as the “oil” of the 21st century. The digital and mobile revolution has brought possibilities to monetize personal information to develop new personalized services and to create new revenue streams. A new report from Ericsson ConsumerLab shows that consumer awareness of how their information is being shared is still low but anonymous big data is rarely perceived as a big issue.