Operators need to take a new approach to customer relationship management, whereby all customer interactions are performed in the context of the customer’s end-to-end experience.
Orange Réunion Mayotte modernizes real-time data charging and policy control to offer an improved customer experience
Introducing innovative, differentiated and flexible services through the world’s biggest ever charging swap project.
IPv6 is a reality. Network technologies, services and support systems are ready for it, with IPv6 device support widely available and operators already deploying IPv6 in their networks.
Subscribers today are demanding the best possible customer experience. That is why OSS/BSS has become so important for communication service providers. In the first of two articles on OSS/BSS, Ericsson Business Review looks what it takes to turn a good customer experience into a great one.
Sustaining the brand promise has never been more important in maturing markets, where customers have a greater choice of devices, services and applications than ever before and are
consequently more discerning in their selection of mobile service providers. A comprehensive and transformative approach to customer experience management can unlock value across operator networks and product offerings, and positively transform customer relationships.
Historically, the primary focus for BSS platforms has been the commercial side of delivering services, whereas the focus for OSS platforms has been on the technical control of services. The emergence of internet-based services, driven by greater personalization and end-to-end user control, is bringing about the merger of these two kinds of platforms. The walls between the front and back offices are being torn down, bringing some operator benefits but also adding some degree of complexity.