The internet was created in an academic environment where basic knowledge transfer was the “killer app,” and not in a dynamic commercial world where real-time video and gaming are highly valued. Given its genesis, it is not surprising that the system was designed without any guarantees that data is delivered or that a user is given a guaranteed quality of service level or a certain priority.
The heated debate of recent years about network neutrality mixes several very separate questions into one blurred argument. To start, no telecom networks are “neutral.” Telecom is about creating a business environment that fulfils consumers’ needs, enables innovation and attracts investments.
Telecom vendors and operators need to apply a careful bottom-up approach and learn about the real needs of poor people in rural areas. The experience from working with the Millennium Villages is that this way of working has great development potential.
Looking at the current state of affairs it’s clear that IPTV already is living up to its promise and does the job in several critical areas, like subscriber acquisition, reducing churn and opening up for new revenue streams – not just from television.
After much hype in the late 1990s, mobile payments again stand out as one of the most interesting options for enabling a new breed of non-voice mobile services. This is especially true in Europe, owing to new regulation that is liberalizing the payments sector and encouraging telecom operators to enter this new area.
Philip Sugai explains why it’s vitally important for business leaders to understand what the MobileNet actually is and what makes it unique. The window of opportunity for traditional industry players is likely to close quickly.
The television and media industry collectively must become the change it wants to
see – otherwise it will face a future with falling volumes, investments, and profitability. New regulation is urgently needed to provide a level playing field and remove current obstacles.
The key to reaching the broader masses is to find services that add real value to people’s lives, making it richer and easier. Start looking beyond young consumers and their need for entertainment.
The Volvo Ocean Race is one of the toughest sporting events. Ericsson took part in the race itself and provided the mobile race portal. The technology brought fans closer to the action than ever before. People around the world could access race positions, news and dramatic on-deck video footage via a seamless, convergent multimedia solution.
Mobile internet is playing an ever larger part of our busy lives. But how do you develop the most relevant anytime, anywhere products? Operator 3 has teamed up with Ericsson to handle the day-to-day management of their network. This leaves them free to focus on maximizing the consumer benefits of their mobile internet offering.