AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.

Tweets

  • RT @bpb_de: Heute Tag2 Forum Lokaljournalismus u.a. zu #augmentedreality Reality, Paid Content , #Storytelling; #folo2015 folgen http://t.c…

    Retweeted by @Lohnertova

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    Retweeted by @Layar

  • @a_mcsquared aurasma? Man oh man, if all my Ss had a mobile device, I would have a field day #augmentedreality

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    Retweeted by @SBurgevin

  • Now accepting applications to their pioneer programme. #augmentedreality is having an interesting week! https://t.co/zy0V0KecCq

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    Retweeted by @yohendro_arvo

  • See #Worthing transformed into a miniature toy town via #AugmentedReality #pocketcity http://t.co/XsM51g2NVq

  • #Mobile #AugmentedReality #NEWS is out! http://t.co/oUgPe2HqeR Stories via @mousemelon @Xerosum85 @returnon

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  • RT @guille_fdi: Para el próximo curso tendremos #realidadaumentada #AugmentedReality en el museo de @informaticaucm https://t.co/iM0UFGAXaf

    Retweeted by @informaticaucm

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Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN