Alongside partner Velti, IPX was named a winner at this year’s Meffys Awards for its work on A&N Media’s Mobile Customer Relationship Management (CRM).
We are delighted to announce that Ericsson IPX, working with mobile marketing specialist Velti, has been named the winner of the ‘Best Brand on Mobile’ award at this year’s Meffys Awards. In what proved to be a very competitive category, the companies were honoured for our work on the A&N Media Mobile CRM.
A&N Media, a leading multi-channel media company encompassing some of the UK’s most popular brands, is working with Ericsson IPX and Velti to offer a range of opt-in advertising programmes and Premium-SMS services to the readers of its various publications. The aim is to encourage customer engagement via SMS through a variety of areas such as texting in to get hints for puzzles, to submit an answer for a competition or to provide feedback. Ericsson IPX manages operator billing payment services and traffic, whilst Velti handles the collection of information including location, gender and interests derived from each customer interaction. This information is then used for targeted third party advertising – for instance, a discount on taxi services in Hull for Hull Daily Mail readers – as well as internal CRM.
Kelaine Olvera, Director of Marketing at Velti commented: “We are extremely pleased to have won such a prestigious award in a hard fought category. Having a messaging service with low latency is pivotal to guaranteeing our customers’ campaigns are as engaging as they can be. Without an A2P messaging enabler like Ericsson IPX, providing this service in such a cost-effective manner would not be possible.”