AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.

Tweets

  • @GeoARGames thanks for sharing your #gamedev journey with #AugmentedReality today with @MDSNZ

  • RT @kezziep87: .@Google files patent for cyborg eye lenses https://t.co/bf9pHgSJId #AugmentedReality #AR #VirtualReality #VR #innovation #s…

    Retweeted by @Cardboard_VR

  • RT @BMInterimMgt: #AugmentedReality in #manufacturing #logistics #healthcare & #retail - #AR #innovation #tech https://t.co/iXidegdbgR http…

    Retweeted by @boerni_w

  • RT @kezziep87: .@Google files patent for cyborg eye lenses https://t.co/bf9pHgSJId #AugmentedReality #AR #VirtualReality #VR #innovation #s…

    Retweeted by @boerni_w

  • Argo CMS: hub per condividere e integrare contenuti aziendali by @KEAsrl #argocms #augmentedreality https://t.co/ghIuTYZE9f via @SlideShare

  • .@Google files patent for cyborg eye lenses https://t.co/bf9pHgSJId #AugmentedReality #AR #VirtualReality #VR #innovation #smart #technology

  • How to Transform your classroom with #augmentedreality #AR4Kids https://t.co/1Lm6DsgOZV

  • Augmented reality firm acquired in £20m deal - Insider Media https://t.co/mevmmTyYoI #augmentedreality

  • Issey Miyake fashion exhibition has augmented reality flyer https://t.co/xVIDUshOKT #ar #AugmentedReality #fashion

  • @ICE_Comm in Winchester to start a project on #AugmentedReality with @lborouniversity @innovateuk @KTPLboro

  • RT @davidtaylorfj: STILL seeing sloppy journalism referring to basic info overlays on wearables as #AugmentedReality - STOP IT!

    Retweeted by @Battlescan

  • RT @BMInterimMgt: #AugmentedReality in #manufacturing #logistics #healthcare & #retail - #AR #innovation #tech https://t.co/iXidegdbgR http…

    Retweeted by @Battlescan

  • RT @Genesis__AR: @redraion welcome to Genesis AR - check out our game! #tcg #augmentedreality https://t.co/pwAfKoSsJ9

    Retweeted by @virtual_escapes

  • RT @VRonEdge: Over NZ$1.2 million seed funding to launch Plattar #augmentedreality platform | Geekzone Mobile https://t.co/p8DPHwjv6H

    Retweeted by @virtual_escapes

  • RT @VRonEdge: Smart glasses change the view in the oil industry https://t.co/qzFhOvUzf3 via @HoustonChron #AR #AugmentedReality

    Retweeted by @virtual_escapes

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Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN