People have never had as much control over what they watch and how they watch it. There’s choice, flexibility and freedom to watch films and TV shows anytime, anywhere. Giving viewers what they want and expect requires a new level of understanding on your part. You need to make use of the new channels available while protecting your rights and getting paid.
Your operations are becoming more complex as you handle real-time distribution to more channels and even more niche audiences. New business models and value chains can ensure that you get paid for your content. Flexible pricing and payment models can make the difference between keeping advertisers and losing them.
Managing your intellectual property rights efficiently is one challenge; making a profit on these rights is another. It´s easy to lose control in your quest to reach every niche on every channel. Make sure you stay in control and get the most out of your property.
The more channels and devices you have to handle, the harder it is get a winning score every time. You need to analyze consumer behavior so you can predict trends and get the best possible return on your investments.
The hunt for new viewers is leading you into a maze of regulation and new cross-industry agreements. Transparency and collaboration are essential to ensure that you expand your revenues as you move into new markets.
You can accomplish all this with Ericsson. We are offering dynamic solutions for a changing media world. We simply call it Transformedia.
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