Ericsson Marketing & Service Development

Offering

We use a proven, structured approach to provide detailed market analysis, equipping marketing and technical organizations with the information they need for effective planning and decision making.
 
The Marketing and Service Development consulting service options focus on:

• Marketing – business, market and service planning; business opportunity planning; and marketing simulations using Ericsson’s MarketReality tool
• Consumer and service intelligence, for managing churn, launching new services and boosting existing services, as well as consumer segmentation and customer life-cycle management
• Service development – establishing innovative services based on business cases and go-to-market plans
• New business models – evaluating the market, establishing a value chain and building business cases

Based on a common structure drawing from our experience, expertise and economies of scale, our service can be scoped and tailored according to your unique needs, priorities and market conditions.

We provide valuable insight into what users want today and what is likely to interest them in the future. Our offering enables you to customize and develop your offering, to increase user satisfaction and secure revenue, as well as to anticipate trends and capture business opportunities when they arise.