Ericsson Messaging in One

In the networked society messaging and voicemail are services end-users continue to expect to be ubiquitously available with superior quality, feature rich and attractively bundled.

Executive summary

Messaging remains a key aspect of an operators business. From business and high ARPU users who demand a rich feature set to users for whom cost is the most important issue, operators have to succeed in a diverse market place.

In general messaging traffic continues to increase whilst revenues are flattening. At the same time are smart devices and “app stores” making the threat from “Over The Top” players a reality while mobile spam and abuse are on the rise in some parts of the globe.

To counter that operator’s demand messaging products that lower CAPEX and provide value to counter these external competitors.

A significant opportunity exists for operators to realize this vision by harmonizing their messaging solution and offering. Harmonization will give end users many new and compelling reasons to prefer usage of their operators bundled messaging capabilities, leading to increased revenues while reducing operational cost at the same time.

Our innovative Messaging In One applications, tools, enablers and API's give you the opportunity to maintain your current messaging services as well as use them in unique combinations with other services. This results in revenue protection and growth.

User experience

End users value choosing from a wide range of feature rich messaging solutions which are easy to use and control from their mobile device. New innovative messaging offerings with compelling features such as visual voicemail on their smartphone, anti spam and the ability to highly personalize will be instrumental in creating end user operator preference and drive usage growth.

With Messaging In One operators will be able to exceed end user expectations of today and in the future.

 

Customer benefits

Competitiveness
The combination of standard messaging services on a single, integrated hardware platform reduces operational costs such as operations personnel, power consumption and footprint, significantly. Typically operators have reported reductions of up to 40% annually.

Differentiate your offering
By leveraging the rich feature sets available in MiO or operators can provide end users with compelling reasons to depend on their messaging solutions and drive down churn rates.

Drive new revenues
Messaging is a highly competitive space and new advanced features are key to business growth. Features such as visual voicemail and advanced missed call notification will lead to an increase in call completion and call back levels especially among smartphone users. At the same time is spam a serious issue in many countries, the included Mobile Originating as well as Mobile Terminating message control features will enable operators to prevent unpaid and unwanted traffic and protect their end users as well as their own brand perception.