AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.

Tweets

  • Fall all those involved in #augmentedreality...hold tight http://t.co/AvSUqx6Qkv #apple #boom #ar #digital

  • Could #Augmentedreality be going mainstream now #Apple have acquired #Metaio? http://t.co/XM1GwYVjl7

  • Rencontre avec Myoken sur l’usage de la réalité augmentée dans un salon industriel http://t.co/nLDuli5JaR #AugmentedReality

  • RT @LyteShot: Super Powers to The People! Get your tickets for #AWE http://t.co/uczBwHVLNp @ARealityEvent #AugmentedReality #AR http://t.co…

    Retweeted by @JoWeb42

  • RT @POWjessica: #AR a #Firenze? Dalle 18:00 al Liceo Artistico di Porta Romana! Rimarrete a bocca aperta con #becomingtrue di @naastudio! #…

    Retweeted by @ikare_arch

  • #contest #becomingtrue starts. Download the #ARapp #naastudio and play with #AugmentedReality of #jewell https://t.co/qgVpHvMcPa

  • Prototype designs use #augmentedreality to make urban #cycling safer http://t.co/HF9uvfBCAR #pdxbikes

  • #art #augmentedreality | FIELD creates sculptural virtual reality helmets | http://t.co/Dv4tqESmQf | via @dezeen http://t.co/LkxAxcdKpZ

  • RT @rogerhamilton: #Apple dives into AR, could this take the technology mainstream? - http://t.co/kEFTBGUwKd #augmentedreality #design #tec…

    Retweeted by @tech_bility

  • #Apple dives into AR, could this take the technology mainstream? - http://t.co/kEFTBGUwKd #augmentedreality #design #tech #gadgetage #mobile

  • RT @AugmentClass: #AugmentedReality and virtual reality will generate $150 billion in revenue by 2020 #edtech http://t.co/heXlvYj9zE http:/…

    Retweeted by @EliasCueto

  • Official IIW and AWS #Welding pilots #training model, #augmentedreality #simulation #edtech https://t.co/vEmZvR7LPQ http://t.co/MYKrL4xDuX

  • RT @AugmentedNL: #AR - Prototype designs use augmented reality to make urban cycling safer - Dezeen http://t.co/aJFU79nI9A #augmentedreality

    Retweeted by @ozsilverfox

  • RT @rationalthug: Light fields: the future of VR-AR-MR http://t.co/PgRtcXV7tA Fantastic article. Great overview. #virtualreality #Augmented…

    Retweeted by @jcrioual

  • RT @rationalthug: Light fields: the future of VR-AR-MR http://t.co/PgRtcXV7tA Fantastic article. Great overview. #virtualreality #Augmented…

    Retweeted by @TragicStorm

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Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN