AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.


  • #AugmentedReality is the future of design" via @thenextweb #AR

  • The Many Forms of Virtual Reality At The VRLA #AugmentedReality

  • Pro #AugmentedReality Studie der #DeutschenBank -> kaum Überraschungen + viel Nachholebedarf aber auch Potential

  • RT @TABworldmedia: #Mobile #AugmentedReality #NEWS is out! Stories via @smingot @MumbaiStreetArt @daviddefelipe

    Retweeted by @daviddefelipe

  • #AugmentedReality as the cornerstone to building products as connected services @BICLazio

  • @google thank you! This concept is up to date with where we should be! #AugmentedReality #AR

  • Google Adds 20 More Languages to Its Translate #AR App #AugmentedReality

  • Augmented reality is the future of design #augmentedreality

  • RT @DAQRIedu: 10 Ways In Which Wearables Will Change Education via @wtvox #augmentedreality #edtechchat #edtech #IoT

    Retweeted by @msabdusselam

  • #ar #virtualreality #augmentedreality #cardboardvirtualreality #cardboardaugmentedreality #cardboardar

  • RT @Immersivevr: #AugmentedReality works by blending #virtual elements + real environments - experience #AR http://t…

    Retweeted by @SuperNovaElite2

  • The Mobile Edge is out! #augmentedreality #AR Stories via @KVasantha @drwendellcraig_ @CrowdWeek

  • RT @Immersivevr: #AugmentedReality works by blending #virtual elements + real environments - experience #AR http://t…

    Retweeted by @majorkk1

  • RT @jason_mayes: Awesome #AugmentedReality experiment which uses a projector on to some sand to show the elevation of the sand in… https://…

    Retweeted by @th222

  • RT @InfiniteOctopus: #Edutech meets #21stCenturySkills! Our #augmentedreality book teaches argument building to kids!

    Retweeted by @AmyHamberry

View all Tweets

Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN