Ericsson ConsumerLab

Highlights

Keys for success in the Personal information Economy

Keys for success in the Personal information Economy

A new report from Ericsson ConsumerLab shows that consumer awareness of how their information is being shared is still low and anonymous big data is rarely perceived as a big issue.

Network quality and smartphone usage experience

Network quality and smartphone usage experience

Ericsson ConsumerLab insights: why network quality is central to user experience and operator loyalty.

10 hot consumer Trends for 2013

10 hot consumer Trends for 2013

Ericsson ConsumerLab has identified some of the most important consumer trends for the coming year.

Consumers merge in-store and online shopping

Consumers merge in-store and online shopping

A new Consumer Lab report looks at a phenomenon best described as in-line shopping which merges in-store and online shopping.

Ericsson ConsumerLab reveals digital lives of Generation Z in India

Ericsson ConsumerLab reveals digital lives of Generation Z in India

Report shows that even the 9-11 year olds shows advanced technology adoption and mobile-internet usage similar to their older counterparts.

Communicating through the storm

Communicating through the storm

Hurricane Sandy is settling down after having wreaked havoc on the eastern seaboard of the US, with several dozen fatalities and at one point, more than 7 million people were out of power. During such catastrophes, the need to communicate becomes ever more urgent, and mobile networks are central to that.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has more than 15 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.

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