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Network your customers by monetizing the mobile attraction

Jun 10, 2008 Categories: Ericsson Business Review

Companies are starting to realize that they can use the mobile attraction to form even stronger bonds with their customers. And they can do this without behaving like traditional operators or even virtual operators. It’s time for the mobile networked enterprise!

Proving that telecom spells GROWTH

Jun 10, 2008 Categories: Ericsson Business Review

Having established the close link between telecommunications and economic growth, Professor Leonard Waverman of London Business School now looks further into the future.

Improving public safety — the answer lies in commercial systems

Jun 10, 2008 Categories: Ericsson Business Review

Fires, disaster relief, police work, national security and similar authorities always need reliable and controlled information. This information is handled by systems that are usually tailor-made and very costly. Now we see a new market emerging that uses commercial solutions.

There is always a right price — here is how you can find it

Jun 10, 2008 Categories: Ericsson Business Review

Skip the guesswork. Optimal pricing to maximize profit can be determined empirically. This kind of analysis is a powerful management tool for all operators.

Can telecom save the planet?

Jun 10, 2008 Categories: Ericsson Business Review

The predictions are grim: We simply must stop global warming. Or else. The good news is that information and communication technology holds one of the keys to a future low-carbon world. Here is what we can do to keep carbon emissions down.

TV gets personal — and this means new business

Jun 10, 2008 Categories: Ericsson Business Review

All video across all networks will eventually be delivered as IP packets. A reinvented television, IPTV, will create a new multimedia marketplace. In this article Alan Delaney explains what telcos and other players need to keep in mind as we enter the uncharted waters of IPTV.

Will they pay for it?

Jun 10, 2008 Categories: Ericsson Business Review

To answer the billion-dollar question for this industry, you need to dig deep into consumers’ behavior, their conceptions, wants and needs. We asked young people around the world, and here is what we found.

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