How are smartphones and applications affecting consumers in high growth markets?
A new Ericsson ConsumerLab report, Emerging App Culture, looks into smartphone usage in Brazil, India and Russia to learn how smartphones and applications are affecting consumers in high growth markets.
Jasmeet Singh Sethi, Senior Specialist, ConsumerLab, summarizes these findings in the above video. He concludes that,apart from the desire for better or faster internet access, the main reason for buying a smartphone is to gain access to mobile apps. But consumer preferences for apps vary among markets.