Ericsson innovation sees double awards win at BIRTV 2011

Ericsson (NASDAQ:ERIC) has achieved double success in the BIRTV Awards, with its Voyager II Digital Satellite News Gathering (DSNG) solution and the WatchPoint Content Management System (CMS) by Ericsson both winning awards. Announced at BIRTV 2011, Beijing, China, the awards recognize the most innovative and anticipated products in the marketplace and those that offer the most practical applications. Voyager II was successful in the Outstanding Technology category, with WatchPoint CMS being recognized in the Outstanding Product category.

"The way in which consumers are watching television is evolving, and the demands from viewers continue to change, not only with regard to what they want to watch, but how they want to watch it," said Mats Olsson, Head of China & North East Asia, Ericsson. "As they move towards delivering more personalized entertainment offerings, the needs of network operators and service providers are changing. Whether it is live events being broadcast in High Definition, or content anytime, anywhere, on any device, Ericsson has the solutions within its unique portfolio to fulfil these requirements. We are delighted to have won these awards with Voyager II and WatchPoint CMS and look forward to working with operators in Asia and around the world in delivering the next generation consumer experience."

Voyager II is Ericsson’s fifth generation DSNG solution and is the most flexible and scalable news gathering product on the market, reflecting Ericsson’s technology leadership and unique heritage in this segment. Voyager II excels in providing maximum flexibility, performance and interoperability while delivering the best return on investment to operators and service providers through the widest range of software upgradeable paths and expansions options.

The WatchPoint Content Management System is the only enterprise-class, end-to-end, true multi-platform content management system that can effectively address the many creation, delivery and distribution challenges associated with the multi-screen and multi-platform world. WatchPoint CMS combines a revolutionary metadata and content library with the ability to customize processes, tools and workflows to effectively address digital assets using of any metadata format, any content type, and any workflow process at enterprise-level volumes. The WatchPoint CMS has gained industry recognition globally as the most innovative multi-screen content management/workflow automation solution. This award is the latest success for WatchPoint CMS, following successes in the IPTV World Series Awards, TV Technology Star Awards, CSI Product of the Year Awards and the TV Innovation Awards.

Notes to editors

Ericsson Voyager II

WatchPoint Content Management System (CMS) by Ericsson

Our multimedia content is available at the broadcast room.

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.

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For further information, please contact

• Ericsson Corporate Public & Media Relations
• Phone: +46 10 719 69 92
• E-mail: media.relations@ericsson.com

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