dotMobi is the first top level domain dedicated to delivering the internet to the mobile phone. It is approved by ICANN and sponsored by a consortium of prominent mobile and internet companies. dotMobi is designed to guide mobile users to content and services that can be accessed with confidence. The ambition is to make the mobile device the communication tool of choice for the internet. By having a dotMobi domain name URL, mobile users will recognize the web site as mobile ready.