Media Management
Consumers and services meet in the virtual marketplace of multimedia – this is where commerce happens. Managing this marketplace means handling this added complexity, reacting quickly and delivering the rich services that consumers demand.
- Successfully managing the multimedia marketplace will help you attract new customers to the broader range of services — including complex interactive services — that you will be able to offer.
- To be a strong player in the multimedia marketplace you need to speed up the time it takes to integrate with partners so that your customers get the services they want, when they want them.
- Manage the complexity well, but make it seem easy. Giving your customers what they want in the simplest way possible increases customer satisfaction and reduces churn.
- As a partner in the multimedia marketplace, you will be able to personalize services to target unique user segments, as well as creating bundled service offerings.
The multimedia marketplace describes the world where end users engage in social networking and consume multimedia services. This is also where mobile and fixed network operators meet, partner, and collaborate with internet media companies, advertisers and service providers.
The multimedia marketplace allows its participants to assume different roles - as consumers, producers and partners to other participants - irrespective of whether the participant is an individual or an organization.
Operators now face the challenge of managing processes that engage both their IT and telecommunications operations. They are looking for a simpler alternative for integrating new capabilities and taking a leading role in the multimedia marketplace.
Through the acquisition of Drutt, Ericsson has further strengthened its Service Delivery Platform (SDP) offering and provides an SDP solution that enables operators to stay on top of subscribers’ needs while lowering capex and opex and increasing revenues based on a dynamic service portfolio. SDP helps reduce time to market for services and decreases business risk.
