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Multimedia

TV and Telecom Operators

Branching out into TV offers new opportunities to give your customers an individualized TV experience at home and on the move, together with integrated communication services. Today, Ericsson is a catalyst for the Individual TV Experience and a prime integrator to help you develop your TV business to its fullest.

  • Interactive, individualized TV is gaining momentum and will have a mass-market appeal, just like telephony. By getting in early, through IPTV and mobile TV, you can win market share.
  • Broadband-enabled telecom operators have a great opportunity to offer advanced digital content such as music, movies or mobile TV to handsets, as well as high-definition IPTV to the home. It is also possible to offer network enablers such as location
  • Consumers want their TV to be personalized – they want to decide what to watch and when, as well as the flexibility to transfer content between devices. You can deliver this and increase premium service uptake.
  • You can stand out from the crowd by delivering telecom-grade TV services, giving consumers the level of quality they expect from their telecom operator.
TV and Telecom Operators

In brief/In detail

Ericsson helped individualize the telecommunication experience by making mobile broadband a reality. Now, we're helping to enable another quantum shift in the way people watch TV – on any screen, any time, anywhere.

The Individual Television Experience places consumers in control of what they watch, when they want to watch it, and which device they choose to watch it on. They can time-shift content, watch on-demand, and transfer content from their digital video recorder to their mobile device.

Consumers want the same functional choices, whether they're watching HD TV on their laptop, on their mobile, at home, on a train, in a pub – wherever they are. They want to communicate, share, and view - all at the same time on the same device. And they only want information and offerings from advertisers that are relevant to them.

The Individual TV Experience enables new opportunities for all players in the TV value chain. We support operators with the business transformation needed to take advantage of these opportunities.

We have solutions within mobile TV and IPTV that can provide the total experience – linear broadcast, on-demand video and interaction. Our Ericsson family of world-leading solutions and technical depth is extended to also include best-of-breed  offerings by Marconi, Redback Networks, TANDBERG Television and HyC Group, all-in-all a unique TV offering enabling you to capitalize on the individual TV experience.

Offering an individualized TV experience requires transforming your business model, network strategy and operations. With its 29,000-strong Global Services team, Ericsson offers end-to-end technical and prime integrator services to support your transition.

Network strategies are needed to manage new demands on capacity, quality of service and a combination of fixed and mobile devices with personalization and interactivity.

Effective operations and operations support are also key competitive differentiators for operators. Ericsson Global Services offers effective management of content and media partners so that you can offer subscribers a rich and attractive TV service at reasonable cost.

Ericsson helps you incorporate, integrate and evolve TV services with existing business and operations support systems and solutions.