Advertisers & Agencies
Never before has the opportunity been so great for advertisers to reach people with relevant content at the right time and to the right device. Ericsson helps global and local brands engage with a new audience in a fresh way, across multiple channels and through a single interface.
The Ericsson Ad Orchestrator enables advertisers to build unique campaigns and target consumers through cross-platform channels. Agency planners and buyers can plan, build, buy, and execute a mobile campaign within minutes, as well as follow up campaign performance in real-time.
Relevance
Ericsson leverages powerful operator relationships to provide advertisers with better targeted campaigns. Ericsson is better placed than most to mine the data that operators have available, in order to ensure consumers receive targeted advertising messages.
We go further than anyone else to develop aggregated profile information to present to agencies and advertisers in a way that makes their brand messages more relevant.
Reach out
Ericsson recognizes the need to present advertising opportunities to agencies and advertisers that reach a potential 100 percent of the target audience. We are best placed to broker relationships between operators in each local market to facilitate maximum coverage with a consistent advertising format and metric.
The Advertising Partner Program
Ericsson is reaching out to partners in the mobile advertising value web and encouraging them to join the Advertising Partner Program. For a full list of benefits, eligibility criteria and more information, contact us.
