Operator

Ericsson offers operators the most robust, telco-centric mobile advertising solution on the market so that they can efficiently manage and monetize their own mobile inventory as well as broker their partner publishers’ mobile inventory. The aggregated mobile inventory, the advanced targeting mechanisms, and the easy-to-use web interface for campaign planning, management and reporting makes the mobile channel an attractive one for advertisers and media agencies. The network operator will stay in the center of the action, and completely in control.

It’s all about relevance

Keeping the consumer in focus to ensure a positive user experience is key. Consumer control and relevant messages minimize the feeling of intrusiveness, therefore driving acceptability and use of the service. This is achieved through Ericsson’s advanced targeting mechanisms that enable relevant advertising messaging to be sent out to the right person at the right time and in the right context, whilst allowing consumers to opt-in or opt-out.

Multiple channels - new multiple revenue streams

Ericsson Ad Orchestrator fully enables operators to take control of their advertising destiny. The service is a cross-channel advertising orchestration tool that provides the planning, execution and reporting of personalized advertising campaigns that target the right consumer in the right context with the right ad. Targeted campaigns can be planned, scheduled and delivered across multiple channels using one easy-to-use graphical web interface, while reports on campaign performance in each segment are presented in real-time. It opens up mobile advertising as a new medium to generate new revenue streams in a simple, smart and integrated manner.

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Ericsson Ad Orchestrator
- Make the transition to new media.