AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.

Tweets

  • #Mini #AugmentedReality Driving Goggles Project http://t.co/RolNOb7j7U via @WIRED

  • RT @Niji_Digital: Application #tablette avec #augmentedreality: comment @Ferrari rend les visites en concession plus attractives ! http://t…

    Retweeted by @CoulangeAurelie

  • Grand Theft Auto 5 Oculus Rift Virtual Reality #oculus #rift #virtualreality #augmentedreality #ar #vr #view3d.tv http://t.co/IPykumI9Vd

  • Can you see me now? #VideoGame #Augmentedreality #interactive http://t.co/S0ZdA2Vdnf

  • #BMW's #Mini Cooper #augmentedreality glasses for drivers - I'm undecided if this is a good idea or not - http://t.co/OoVyPVXHn4

  • RT @techdriveco: What's cool at @FIAformulaE #LBePrix ? Don't miss #DHLFormulaE 's #AugmentedReality fan experience! @DHLAmericas http://t.…

    Retweeted by @weareL3

  • Want to attend #armarketing15 next week in Croke Park? #augmentedreality http://t.co/2UAvNLCRoW...RT today to have chance for a free place

  • Dutch Rose Daily #augmentedreality is out! http://t.co/Y1u45dBxKn Stories via @Kapocalypso @linkoph @miniusanews

  • Metaio to help showcase Nova, the world’s first modular car! #augmentedreality http://t.co/m65DMeg9z9

  • Application #tablette avec #augmentedreality: comment @Ferrari rend les visites en concession plus attractives ! http://t.co/VPvBbsBLqQ

  • Mini have unveiled its concept for #augmentedreality driving glasses http://t.co/ULmcM6GotM

  • RT @AliceCappelli: I look ready for a night out! #makeup @LOrealParisUK #Augmentedreality https://t.co/EeWzchYjnA

    Retweeted by @TheNurseryNews

  • RT @ARealityEvent: RT @theFORWARDco: How Virtual & Augmented Reality Will Impact Work https://t.co/14xsbcfohN #augmentedreality #virtualrea…

    Retweeted by @VRSexLab

  • I look ready for a night out! #makeup @LOrealParisUK #Augmentedreality https://t.co/EeWzchYjnA

  • RT @theFORWARDco: How Virtual & Augmented Reality Will Impact Work https://t.co/14xsbcfohN #augmentedreality #virtualreality

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Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN