Ericsson unifies Broadcast and IP to drive Multi-Screen TV experiences

At IP&TV World Forum 2012 (Olympia, London, March 20th – 22nd), Ericsson (NASDAQ:ERIC) will demonstrate how it is driving the future of television with the industry’s broadest portfolio of solutions and services. As the market adapts to meet the challenges of increasing consumer desire for multi-screen television; multi-platform delivery is the essential route to uniting different delivery networks, back-office systems and consumer devices.

“Traditional IPTV has evolved into multi-screen TV, but it’s important to understand that to be successful new multi-screen services will need to go much further than just content on the move or on multiple devices. The whole experience must be one that consumers embrace and integrate into their social and personal lifestyles. Our focus is on helping any operator to combine broadcast networks with the power of IP to provide richer and more convenient ways for viewers to consume, share, and discover content on more devices – driving greater usage and revenue opportunities,” said Staffan Pehrson, VP and Head of TV, Ericsson.

Visitors to Ericsson’s stand (117) will be able to see how the company is enabling all operators and content owners to harness greater efficiencies, launch new differentiating services and grow revenues. Key demonstrations will include:

• The award-winning Ericsson Multiscreen TV Solution which enables the richest, blended consumer experiences on all devices, with linear TV, on-demand, social interaction, search and advanced interactions between multiple devices. The solution includes multi-award winning software products such as Ericsson’s Multi-screen Middleware, Multi-screen SDK & Portal, and Ericsson Media Connect companion device.
• The UK debut of the most powerful and flexible solution for the growing multi-screen market, Ericsson Multi-platform Stream Processor family. The solution combines hardware and software to enable the massive expansion in processing needed to deliver a multi-screen offering. It offers unmatched levels of density, scalability and cost effectiveness, changing the landscape for linear multi-screen TV processing.
• As the amount of video being delivered across networks grows, Ericsson's Media Delivery Network solutions enable operators to accelerate the consumer experience, reduce the traffic burden and derive new revenues from moving into new value chains.
• Consumer demand is ultimately about convenience, and this means on-demand content on every device. Ericsson’s Media Delivery Management System, a new generation of on-demand back office platform, meets the almost infinite scalability needs of delivering more on-demand content to more new devices.
• The WatchPoint® Content Management System (CMS) v2.0 provides centralized management of any metadata format, any content type, and any workflow process, and enables unprecedented visibility throughout the content lifecycle. Complexity in processing is set to explode with multi-screen, requiring a highly automated and business-process oriented solution for content owners and operators.

Staffan Pehrson continues: ”Our TV solutions are based on a foundation of strong consumer insight and deep expertise in video and networks. They have been built to enable operators to respond to the unprecedented challenges that the paradigm shift in consumer expectations of multi-screen TV will bring.”

Ericsson’s record breaking deal with Chunghwa Telecom, Taiwan’s largest telecom operator, is a perfect example of how operators are choosing Ericsson as their partner to integrate and deploy new multi-screen TV services that replace existing IPTV systems. This means that operators can quickly respond to the latest demands of consumers, and overcome the inherent limitations of their previous systems. With the Chunghwa Telecom deal Ericsson will reach 5 million subscribers with its multi-screen TV solutions.

Ericsson has been shortlisted for four IP&TV Industry Awards at IP&TV World Forum, making it the solutions vendor with the most nominations in the whole awards program.

• Best Multi-screen TV solution – Ericsson Multiscreen TV solution
• Best Rights and Asset Management for TV – Ericsson WatchPoint Content Management System, v2.0
• Best Service Delivery Platform for IPTV – Ericsson Media Delivery Management System
• Best Component or Enabler – Ericsson SPR1200 multi-screen stream processor and Ericsson NPR1200 multi-screen network processor

IP&TV World Forum attendees can hear from a number of Ericsson speakers during the conference program:

• Giles Wilson, Head of TV Technology, Ericsson
• Keynote speech in ‘Telco Transforming to MediaCo’ stream
• Companion Screen TV for Chunghwa Telecom Wednesday 21st March – 12.00pm

• Simon Frost, Head of TV Marketing, Ericsson
• Mobile TV Delivery and its Implications on the Ecosystem
• Wednesday 21st March - 1:00pm

• Dr. Paul Stallard, Head of TV Systems Management, Ericsson
• Evolving Towards a Media Delivery Network
• Wednesday 21st March - 2:50pm

Notes to editors

Information and registration IP&TV World Forum

Our multimedia content is available at the broadcast room.

Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had revenues of SEK 226,9 billion (USD 35,0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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For further information, please contact

• Ericsson Corporate Public & Media Relations
• Phone: +46 10 719 69 92
• E-mail: media.relations@ericsson.com