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MSC Malaysia – Ericsson CR Innovation Awards 
Overview of the Awards

The MSC Malaysia - Ericsson CR Innovation Awards is a communication application development competition aimed at encouraging local developers to create innovative mobile and fixed communication applications that can contribute towards the well-being of the society. In general, this includes:

  • People with special needs, e.g.: senior citizens, physically disabled, people with critical/prolonged illnesses, the disabled, etc.
  • General public, e.g. local neighbourhood community, working parents, single mothers, etc.

The competition is open to all Malaysian or MSC Malaysia status companies involved in mobile and fixed application development, and students from higher learning institutions in Malaysia, in two categories:

  • Professionals
  • Students
Background

The MSC Malaysia - Ericsson CR Innovation Awards is created as part of Ericsson Malaysia's Corporate Responsibility (CR) Program. With the tagline 'Shaping a Better Tomorrow', Ericsson Malaysia's CR Program seeks to empower communities through communications for a better future.

 

In line with this aspiration, Ericsson Malaysia's CR program is underpinned by two primary objectives:

  • To drive communications for all by providing equal access and an opportunity to benefit from the industry's advancement.
  • To amplify the benefits of mobile and fixed communication solutions through innovation and extending the possibilities that technology offers.

Ericsson Malaysia's CR Program is being carried out through two key platforms - 'ACCESS' and 'CUTTING EDGE'.

 

The 'ACCESS' platform focuses on providing equal opportunity for all level of societies to benefit from communication services,  especially broadband, to  enhance their quality of life.

 

'CUTTING EDGE' is a platform that aims to stimulate the innovation of compelling mobile and fixed communication services that can benefit our communities collectively.

 

The MSC Malaysia - Ericsson CR Innovation Awards is the first project created under the 'CUTTING EDGE' platform.  It is organized and launched in partnership with Multimedia Development Corporation (MDeC) and supported by Suruhanjaya Komunikasi & Multimedia Malaysia (SKMM).

 


Industry Partners:

                            

 

To read more about Ericsson Malaysia's CR Program, please click here.

 

To download Awards brochure, please click here.