Stage 1:
Submit written proposal

• Deadline for submitting written proposals is at 5pm on March 15, 2008.
• Proposals must be submitted via email to cr.malaysia@ericsson.com using the official entry form . 
• Participants can submit as many written proposals as they wish at this stage for judges’ consideration and evaluation. However, only one entry from each company / faculty in the educational institution will be selected (if qualified) to proceed to the next stage.
• Participants with more than one entry must use a new entry form for every submission.
• A panel of professional judges will review all the submissions to select 10 semifinalists in each category (Students and Professionals)
  

Stage 2:
Proposal Presentation (Semi-finals)

• All 20 semifinalists will be invited to do a 15-minute presentation (excluding the Question and Answer session) on their proposal to the judges.
• Details of the schedule and venue of the pitching session will be provided to the participants two weeks prior to the session.
• The pitching session carries 30% of the total competition scores.
• At the pitching session, FOUR teams from each category will be selected as the finalists.

Stage 3:
Prototype development and presentation (Finals)

• As finalists, the participants will be required to develop the prototype of their applications within three months (1 May - 31 July, 2008).
• The final schedule and venue to present the prototype will be communicated to the finalists two weeks prior to the event.
• This session carries 70% of the total competition scores.

All written proposals will be evaluated on the following criteria:

• Overall criteria:
  · Meet the primary objective of the competition, i.e.: to develop compelling applications that can positively impact the well-being of our communities.
  · All entries will be judged equally regardless of access technologies (fixed or mobile applications).
  · All entries will also be judged equally regardless of user group (application for community with special needs or for general public).
  · Creativity and innovation of application which includes novelty of idea.

Additionally, the judges will also look at specific criteria at every judging stage:

• Stage 1: Evaluation of written proposals
• Stage 2: Proposal presentation
• Stage 3: Prototype presentation session

As part of the judging criteria, each participant is required to abide by the general terms and conditions of this competition.

• A champion from each category will be selected as the recipient of the 'Best Application Award' in the MSC Malaysia - Ericsson CR Innovation Awards 2008.
• Other finalists will receive a Merit Award for their participation and efforts in the competition.
• Full details of the prizes here.