M1 today launched BubbleTALKÔ, Singapore's first voice SMS service that is made available to both its postpaid and prepaid customers. Simple and convenient to use, Bubble TALK(TM) is a new and innovative concept in short messaging service that is hosted and managed by Ericsson.
Bubble TALK(TM) allows a caller to leave a short voice message without intruding into the time and activity of the person he is calling. The recipient of the message will receive an SMS advising him to retrieve the voice message.
BubbleTALK(TM) is particularly suitable for those who prefer the personal touch of a voice call or who dislike the idea of typing out SMS messages on small mobile phone keypads. It also allows callers to express themselves in any of their preferred languages.
M1 customers who wish to enjoy this service simply dial * followed by the other party’s mobile number and press the call button. The customer then has up to 30 seconds to record his voice message after the bubble tone. The other party will be notified through SMS informing him that he has a Bubble message from the sender. The recipient will just have to dial *0* to retrieve the message after receiving the SMS alert. A maximum of 10 messages can be stored at any time. If the recipient wishes to hear the messages he has heard before, he simply needs to dial *1*.
Neil Montefiore, Chief Executive Officer of M1, says: “We believe BubbleTALK(TM) will complement our immensely popular SMS service and provide another convenient and easy to use option for messaging for our customers. M1’s SMS service already has one of the highest traffic volumes in the world with about nine messages per customer. Given time and adoption by other networks, BubbleTALK(TM) has the potential to be an equally popular channel for messaging.”
Claes Ödman, President and Country Manager of Ericsson Singapore, says that BubbleTALK(TM) exemplifies Ericsson’s commitment to support mobile operators in launching launch new and differentiating services into the market quickly.
“With Ericsson’s regional hosting centre in Singapore, we are able to offer value-added mobile services to customers all over Asia. Our strong partnership with high quality content and application providers such as Bubble Motion -- the creators of BubbleTALK(TM) – enables us to offer fun and exciting services to our customers on a continuous basis,” he adds.
The hosted BubbleTALK(TM) service is part of Ericsson’s Managed Services (Hosting) offering. This offering makes it easier for operators to offer attractive content for their customers and bring the service to market quickly, while controlling capital and operational costs.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
Read more at http://www.ericsson.com/press
FOR FURTHER INFORMATION, PLEASE CONTACT:
Jacinta Ong,
Ericsson Communications, Singapore
Phone: +65 6880 8667
About M1:
M1, Singapore's most exciting and innovative mobile and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice and data communications, focusing on value, quality and customer service. More information on M1 is available at www.m1.com.sg
