Mobile broadband second wave – differentiated offerings

To meet customers’ demands and expand the mobile broadband business, besides introducing new network and device capabilities, operators need to:

• maximize mobile broadband revenues by providing offerings with a balance between price and performance to fit all users;
• attract and retain customers by delivering a differentiated user experience that meets expectation of all mobile broadband users; and
• optimize network utilization.

Policy and charging control together with the QoS mechanisms available in the network are instrumental in meeting these needs.

The challenges facing operators in the mobile broadband era include:

• to stand out and attract users with best possible quality of experience delivered from an excellent network;
• to sell mobile broadband services at price–performance points that suit all users, devices and services by introducing differentiation; and
• to control costs while delivering a level of experience quality that consistently meets or exceeds user expectations.

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Mobile broadband second wave – differentiated offerings