Martin Ljungberg and Aldo Bolle
In the evolving mobile broadband market, the speed and quality of the user’s connection is as important in influencing subscribers in their choice of operator as the desirability of devices, the coolness of the apps, and the cost of the subscription. Differentiated offerings are key in the mobile broadband second wave.
To meet customers’ demands and expand the mobile broadband business, besides introducing new network and device capabilities, operators need to:
Policy and charging control together with the QoS mechanisms available in the network are instrumental in meeting these needs.
The challenges facing operators in the mobile broadband era include: