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How operators can benefit from MBB segmentation
Sophisticated segmentation, enabled by new Operational Support Systems and Business Support Systems (OSS/BSS) solutions, can put the consumer in control of their spend and create a more sustainable mobile broadband ecosystem for all stakeholders.
Stefan Hedelius, Head of Strategy and Marketing at Ericsson’s Business Unit Multimedia, presents a set of real-world case studies – around online gaming and street vending machines – that demonstrate this.
The video which was recorded for Telco 2.0 Best Practice Live! sees Stefan outline the move from one-size-fits-all mobile broadband solutions to opportunities that are tailored to specific operators – mainly in transformation projects OSS/BSS.
The Telco 2.0 Best Practice Live! event is available on-demand online until the end of September.
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