Increasing connectivity to boost multiscreen options, says digital media company Terra
Paulo Castro, the CEO of digital media company Terra, predicts the popularity of anytime, anywhere interactive video content will result in consumers being offered more device screens for consumer to enjoy their content.
Terra’s website attracts more than 100 million users every month from its customer base of 20 countries – most of which are in Latin America.
Castro outlines some of the added services his company offers to enhance the TV and video experience.
“(It’s about) offering something more immersive and more real-time than even TV,” he says.
He says increasing connectivity will also means more screens for consumers to choose from.