Personal information is known as the “oil” of the 21st century. The digital and mobile revolution has brought possibilities to monetize personal information to develop new personalized services and to create new revenue streams. A new report from Ericsson ConsumerLab shows that consumer awareness of how their information is being shared is still low but anonymous big data is rarely perceived as a big issue.
We share so much of ourselves on social networking sites. In the light of these news habits of sharing –do you trust that producers won’t misuse your information, either by their own fault, or if third parties somehow manage to breach the safeguards? Find out in the latest Consumerlab report.