Eva Sparr, Vice-President of Marketing at Ericsson, discusses the latest mobility report, its purpose and key findings.
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Today’s competitive landscape in Egypt is driving operators to create innovative offers that allow them to deliver on customer expectations while staying profitable.
A new ConsumerLab report identifies the needs of today’s smartphone and mobile internet users.