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Ericsson President and CEO Hans Vestberg looks back at the trends from Mobile World Congress 2013, which was held in Barcelona, February 25-28.

Speaker: Jesper Rhode, Head of Business Innovation, Partnership and Alliance, Ericsson

Date: 28 February 2013

Location: Mobile World Congress, Barcelona

Idea: Jesper discusses how the digital cloud cannot be seen or touched, and whilst it is difficult for the end user to understand it, we all use it, and store data personal data there, which creates our alter egos in the clouds.

This year’s keynote was all about Bringing the Networked Society to Life and Ericsson President and CEO, Hans Vestberg showed examples of innovation, and business models that are already coming to life in the Networked Society.

As the eyes of the world turn to the Mobile World Congress in Barcelona (February 25-28), Ericsson Research reveals what´s next in key areas.

Cloud computing has come a long way from simply being virtual data warehousing – the shapeless blob used to illustrate a network owned by another operator or organization, or to represent unknown architecture. Today’s cloud solutions manage anything as a service (XaaS). This includes anything that an enterprise, government, organization or individual might need to go about their day.

As connected devices become increasingly common in our homes, new, more personalized ways of consuming media will become an important source of revenue for our customers.