Ericsson has released its first regional consumer insight report focusing on trends and analysis of the mobile ecosystem in Sub-Saharan Africa.
Cecilia Atterwall, Head of Ericsson ConsumerLab discusses the latest ConsumerLab report on cities (Smartphones change cities) as well as the impact that cities have on society as a whole.
Smartphone users were asked about their interest in, and the potential development of, 18 new services relating to important aspects of city life. The findings are presented in a ConsumerLab report.
Consumers expect mobile operators to deliver an experience that can match benchmarks set by other service industries.
The explosive growth of smartphones and app usage bring new challenges to mobile operators. App coverage is an approach to meet those challenges by translating users’ expectations into network performance targets.
As smartphones and tablets became the access devices of choice, mobile user behavior has undergone a fundamental shift from being predominantly voice-centric to data-centric – or, more accurately, app-centric. To provide for this, operators need new ways to assess performance and the quality of the user experience that enables operators to build and manage their networks in the most efficient, targeted and profitable way.
The landscape of the telecommunications market is changing rapidly. Supporting the multimedia demands of an always-connected, real-time, online lifestyle for individuals and organizations creates a whole new level of challenges for operators.