Hear the thoughts of international broadcasters, players in the media industry and Ericsson TV and Broadcast Services experts on IBC 2013.
The explosive growth of smartphones and app usage bring new challenges to mobile operators. App coverage is an approach to meet those challenges by translating users’ expectations into network performance targets.
As smartphones and tablets became the access devices of choice, mobile user behavior has undergone a fundamental shift from being predominantly voice-centric to data-centric – or, more accurately, app-centric. To provide for this, operators need new ways to assess performance and the quality of the user experience that enables operators to build and manage their networks in the most efficient, targeted and profitable way.
The Ericsson ConsumerLab TV & Media 2013 report looks at how the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content.