Centro de noticias

• The latest generation to enter the workforce – the Millennials – is believed to have a great impact on future working life
• A new study from Ericsson ConsumerLab shows that Millennials think personal communication during work hours is a right not a benefit
• Young professionals have high expectations to stay connected at work and have different expectations on communication tools and work life in general

According to a ConsumerLab study: Almost half of Estonian pupils use school computers for leisure activities. Many pupils also bring their own mobile phones and tablets to school to use for study purposes. This bring-your-own-device behavior blurs the boundary between leisure and school work.

Niklas Heyman Rönnblom, Senior Advisor at Ericsson ConsumerLab shares insights about consumer’s TV & Video behaviors and priorities.

• En Brasil, más del 60% de las personas se sentirían traicionadas si una empresa utilizara su información personal con fines comerciales
• 50% se cambiarán de compañía si supieran que la empresa utiliza su información personal para fines comerciales
• En este estudio realizado por Ericsson a nivel mundial se revela que más del 50% de los consumidores saben que las empresas utilizan su información personal con fines comerciales

Speaker: Anders Erlandsson, Senior Advisor, Ericsson ConsumerLab

Date: 28 February 2013

Location: Mobile World Congress, Barcelona

Idea: As we live in an increasingly connected world, we are creating more and more personal data that can be used by business to understand our preferences. This is leading to a "personal information economy," in which personal data is becoming a commodity. Anders Erlandsson, discusses the value and role this personal data in the 21st century.

Personal information is known as the “oil” of the 21st century. The digital and mobile revolution has brought possibilities to monetize personal information to develop new personalized services and to create new revenue streams. A new report from Ericsson ConsumerLab shows that consumer awareness of how their information is being shared is still low but anonymous big data is rarely perceived as a big issue.

• Jovenes brasileños nacidos en los años 90 fueron entrevistados para un estudio de Ericsson ConsumerLab, que analiza el perfil de la generación conectada en ese país
• El 20% de la generación conectada es usuaria de smartphone y el 41% utiliza la banda ancha móvil en algún dispositivo - smartphone, tablet, computador portátil o de escritorio
• La generación conectada está conformada por personas jóvenes que prefieren comunicarse diariamente más por chat o SMS que por correo electrónico

La idea es que internet y los medios sociales están matando la televisión de la vieja escuela. Pero un estudio del consumidor muestra que la TV no es necesariamente una pérdida en el comportamiento cada vez más complejo del consumo de los medios del mañana. Entender la naturaleza multifacética de la TV es importante para todos los actores en el mercado.

New findings from Ericsson ConsumerLab have underlined the crucial role of good connectivity and network quality in smartphone user experience and operator loyalty.