As 2011 drew to a close, Ericsson ConsumerLab identified the hottest consumer trends for 2012 and beyond. Some of the highlights included that connectivity has become as essential as roads and electricity, that social media are redefining news reporting, and that anyone can now be a service provider.
Richer experiences, enhanced productivity and a better quality of life are just some of the results when consumer electronics and entertainment meet ICT. For Arun Bhikshesvaran, Chief Marketing Officer at Ericsson, connecting these ecosystems just makes life simpler.