Ericsson ConsumerLab

Highlights

How young professionals see the perfect company

How young professionals see the perfect company

A new study from Ericsson ConsumerLab called "Young professionals at work" looks at the latest generation to enter the workforce: the Millennials.

Mixing schoolwork and leisure

Mixing schoolwork and leisure

According to a ConsumerLab study: Almost half of Estonian pupils use school computers for leisure activities. Many pupils also bring their own mobile phones and tablets to school to use for study purposes. This bring-your-own-device behavior blurs the boundary between leisure and school work.

Consumers’ TV and video behaviors

Consumers’ TV and video behaviors

Niklas Heyman Rönnblom, Senior Advisor at Ericsson ConsumerLab, shares insights about consumer’s TV and video behaviors and priorities. The consumer insights highlighted in the video include the importance of HD quality, super simplicity and allowing consumers to personalize their own TV-packages.

Ericsson Speaker’s Corner

Ericsson Speaker’s Corner

In the first of the Ericsson speaker’s corner series, Anders Erlandsson, discusses the value and role of personal data in the 21st century. Join the discussion and follow more topics here.

Keys for success in the Personal information Economy

Keys for success in the Personal information Economy

A new report from Ericsson ConsumerLab shows that consumer awareness of how their information is being shared is still low and anonymous big data is rarely perceived as a big issue.

Network quality and smartphone usage experience

Network quality and smartphone usage experience

Ericsson ConsumerLab insights: why network quality is central to user experience and operator loyalty.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has more than 15 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.

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