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Ericsson Multimedia Ringback Solution
With Multimedia Ringback, you can offer users a chance to express their individuality while opening up a new revenue channel from advertising.
Product description
The Multimedia Ringback solution enables you to take the next step in extending your ringback tone offering with ringback video and ringback picture. Subscribers will be able to truly experience the enrichment of voice- and-video telephony calls with exciting new media clips as well as benefiting from advertising incentives.
As the solution is based on IP Multimedia Subsystem (IMS) technology, it is 3GPP compliant but also supports 2G and 3G mobile networks. All fixed, cable and mobile operators have the possibility to enter the Multimedia Ringback and Ringback Advertising marketplace.
Ringback Advertising
The technology underlying Multimedia Ringback is also perfectly suited to those operators who are looking to move into the advertising industry space with a mobile advertising proposition.
In fact, a survey in the US concluded that consumers rate Ringback Advertisements as the second most acceptable form of advertising they would allow on their mobile device.
New revenue streams
Our Multimedia Ringback solution enables you to tap into new media revenue streams. Due to the nature of the Multimedia Ringback solution, only you the operator can provide this type of service as you will be controlling the access of content providers towards your subscriber base. The service also enables quick returns on investments through service and content revenue fees.
Multimedia Ringback is an almost “self selling” proposition, driven to a large extent by viral marketing. The positive impact on your brand name and the ability to attract the youth and teen demographic is reflected in the quick service uptake that occurs right after commercial launch and continued increased customer loyalty.
Mobile advertisements are only accepted by consumers if they are non-intrusive and don't degrade the consumers experience of telecom services. Our Multimedia Ringback solution enables you to launch ringback advertisements and comply with these consumer demands at the same time, enabling a true mobile advertising-driven business.
Downloads
Ringback Advertising[1812K]
Multimedia Ringback[1630K]
