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Los servicios over-the-top (OTT) son aquellos servicios que se brindan a clientes a través de la Internet y no directamente por un operador de telecomunicaciones, como es costumbre. Algunos ejemplos de servicios OTT son las herramientas de búsqueda de Google o el correo web de Microsoft Hotmail.

To compete profitably in the fast-changing mobile broadband market, telecommunication operators need to fight the forces of commoditization.

LTE Broadcast offers mobile-network operators a profitable business proposition through service differentiation, new revenue opportunities, and more efficient distribution of live and other digital media.

Saudi Telecom’s Service Delivery Platform creates new ways to provide value-added services and to partner with new players.

No tire la toalla. Los operadores pueden ofrecer a los clientes y proveedores de contenido la oportunidad de elegir entre varios niveles de calidad de servicio, a través de la creación de un nuevo modelo de negocio bilateral.

Operators are facing challenges in their communication services offerings as a result of the huge popularity of smartphones and devices – as subscribers are no longer restricted to operator-specific services. But far from being a threat, Ericsson sees this as an opportunity for operators to innovate and differentiate their offering and deliver a high-quality winning user-experience to customers.

As demand for bandwidth-hungry internet video traffic increases rapidly, Mike Wright of Australian operator Telstra tells us why network modernization must include rebuilding backhaul and differentiating over-the-top (OTT) video content.

• Ericsson demonstrates solutions and technology to serve new type of user behavior at Broadband World Forum 2011
• Transition to Networked Society driven by Mobility, Cloud and Broadband
• Monetizing OTT services like video
• Efficient converged transport and next generation IP networks