Sustaining the brand promise has never been more important in maturing markets, where customers have a greater choice of devices, services and applications than ever before and are consequently more discerning in their selection of mobile service providers. A comprehensive and transformative approach to customer experience management can unlock value across operator networks and product offerings, and positively transform customer relationships.
Ericsson, ConsumerLab, mobile broadband, network optimization, network performance, Networked Society, networked society, operators strategy, smartphones, Technology Leadership, user experience, BSS/OSS, BSS, OSS, OSS/BSS, Operations and Business Support Systems, billing, business, business case
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