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Ericsson’s UNPLUG! campaign is all about rethinking mobile broadband. It’s about exploring new opportunities and finding fresh, profitable approaches to mobile broadband that drive value for people, business and society.

This year’s keynote was all about Bringing the Networked Society to Life and Ericsson President and CEO, Hans Vestberg showed examples of innovation, and business models that are already coming to life in the Networked Society.

IPv6 is a reality. Network technologies, services and support systems are ready for it, with IPv6 device support widely available and operators already deploying IPv6 in their networks.

WCDMA/HSPA enables hundreds of millions of people to access mobile broadband (MBB) through their smartphones every day as part of their daily lives. Today, new, low-priced WCDMA/HSPA smartphones are entering the market, and they will enable MBB for new hundreds-of-million-sized markets.

NASCAR attracts close to 200,000 spectators each event and today they are networked to a great extent. Fans send text messages, tweets, load up photos and they can also follow the communication between drivers and their crews with their mobiles. This puts high pressure on mobile networks and therefore the operator Sprint has chosen Ericsson to help optimize the networks.

New findings from Ericsson ConsumerLab have underlined the crucial role of good connectivity and network quality in smartphone user experience and operator loyalty.

A new ConsumerLab report looks at a phenomenon best described as in-line shopping which merges in-store and online shopping.