The changing face of TV can be seen in the prominent role Ericsson will play in two of the industry-s leading events in mid-April – MIPTV in Cannes, France, and the NAB Show in Las Vegas, USA.
The events are among the most highly regarded in media circles, attracting a combined total of about 100,000 professionals every year from all sectors of the industry.
Attendees will experience and discuss the latest advances in TV and all forms of media. As an established TV player at the cutting edge of these advances, Ericsson is looking forward to busy schedules.
Our research, conducted by Ericsson ConsumerLab, covers how TV is evolving rapidly in response to consumer demand and behavior. The research findings, which highlighted changes in TV access and consumption, demonstrate why new technologies and business models are needed.
Niklas Rönnblom, ConsumerLab advisor, says: "More and more consumers are starting to combine traditional TV consumption with content and services from the internet to create their own personalized TV or video behavior.
"Our research shows the computer – mainly the laptop – is becoming a natural part of the TV setting, enabling consumers to multitask around internet services such as browsing, e-mail and social media. The user can combine some of the services from the computer with the TV without disturbing the experience by cluttering the screen."
Dwight Witherspoon, head of Marketing Communications for Business Unit Multimedia, says Ericsson is looking forward to engaging customers and partners at these events. "Rapidly evolving consumer demands are putting new strains on technology as well as on content owners and service providers.
"As one the largest vendors attending MIPTV and NAB Show, we will show customers and partners how we can help in the evolution and revolution of TV."
Ericsson will attend both events under our End-to-Endless Television campaign.
At MIPTV 2010 we aim to maximize networking opportunities primarily through seminars and discussions, while at NAB Show we will support similar discussions with eight full-scale demonstrations including 3D, HD, on-demand, connected home, broadband TV, multi-platform and SD.
Our well-received IPTV Remote offering (a single interface remote for controlling internet video, live and on-demand TV, the PC and phone in the home, which we launched at the 2010 Mobile World Congress in Barcelona) will form part of our discussion agenda at Cannes and be among the Las Vegas demonstrations.
Witherspoon says: "As a leading TV supplier, MIPTV and NAB Show are important to us, and we look forward to spreading our message to attendees about what we can do to exceed consumer demand in an evolving industry."
At MIPTV we will hold seminars and business discussions and sponsor the Digital Think Tank Conferences at the event. We will also have a yacht, called Sensei, as part of our program.
At NAB Show, our booth will be in the main aisle of the South Upper Hall of the Las Vegas Convention Center.
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