Television is changing dramatically - moving from a one-way, one device offering to a connected multimedia experience. Consumers are demanding high quality, personalized TV experiences that are available anytime, anywhere, on any device. For service providers and content owners, this creates endless opportunities to differentiate your offering, grow market share and redefine the multimedia and communications landscape.
Your operations are becoming more complex as you handle real-time distribution to more channels and even more niche audiences. New business models and value chains can ensure that you get paid for your content. Flexible pricing and payment models can make the difference between keeping advertisers and losing them.
Managing your intellectual property rights efficiently is one challenge; making a profit on these rights is another. It´s easy to lose control in your quest to reach every niche on every channel. Make sure you stay in control and get the most out of your property.
The more channels and devices you have to handle, the harder it is get a winning score every time. You need to analyze consumer behavior so you can predict trends and get the best possible return on your investments.
The hunt for new viewers is leading you into a maze of regulation and new cross-industry agreements. Transparency and collaboration are essential to ensure that you expand your revenues as you move into new markets.
Ericsson Kenya Limited - Eden Square, 4th Floor, Chiromo Road, Westlands - 00800 Nairobi - 66201 -Kenya -Téléphone: +254 20 374 81 90