We would like to invite you to the Ericsson Business Innovation Forum in Stockholm on June 23-24. At Ericsson's headquarters in Kista, the world's telecom valley, we will focus on innovation in the telecom industry and impacts on society and consumers, covering both technology and business trends. Ericsson Business Innovation Forum is open exclusively to the media.

Among the topics to be addressed, with presentations and demonstrations from Ericsson and other industry-leading representatives, are:

• Sweden at the forefront of broadband. Stockholm is nominated as one of the top seven intelligent communities and has been chosen as the first European green capital for 2010. How can cities and nations stimulate economic growth and benefit the environment by stimulating the telecom market and IT development?

• High-growth markets drive innovation in the Western world. What are the latest trends from Africa and Asia, and how do innovations there spread to the rest of the world?

• The leading mobile equipment vendor became the world's fifth-largest software company. What are the latest trends in telecom and how does Ericsson work with innovation in Silicon Valley, China and Sweden to maintain its leading position?

• Making tomorrow's consumer experience simpler. Mobile broadband is targeting the mass market. What are the most important consumer trends and what services and applications will we see in the years leading up to 2020? How will we communicate at work, and what services will be available at home?

• Cross-industry cooperation brings new services and business models. What new services will we see as, for example, the telecom, internet and media industries converge? How will other sectors such as healthcare and education make use of telecom services?

These are just a few of the areas to be covered in the media program. A more detailed agenda together with profiles of the speakers will be finalized in the coming weeks.

VOLVO OCEAN RACE
The Ericsson Business Innovation Forum will take place during the Volvo Ocean Race stopover in Stockholm, the last stop before the finish in Russia. The Volvo Ocean Race is the world's toughest around-the-globe sailing competition, and the teams will have sailed close to 37,000 nautical miles before they enter Stockholm harbor. For those interested in the event, there will be opportunities to watch the world's fastest VO 70 sailing yachts in the pro-am race on June 22 and at the start of the last leg towards St Petersburg on June 25.

SOCIAL EVENTS
On June 22 and 23, we will have evening social events for media representatives attending the Ericsson Business Innovation Forum.

FOR MORE INFORMATION
For more information, or registration for the Ericsson Business Innovation Forum, please contact Ericsson Corporate Public & Media Relations at press.relations@ericsson.com or call +46 (0)10 7196992.