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Ericsson ConsumerLab
Highlights
City life: How satisfied are you?
A new Ericsson ConsumerLab report looks at what makes a city a desirable place to live.
Apps main reason for buying smartphones according to Ericsson ConsumerLab report
Ericsson ConsumerLab releases Emerging App Culture report on app usage in high- growth markets, after conducting research in Russia, India and Brazil.
The tools of education – soon at a museum near you
Ericsson ConsumerLab’s Future School project is providing important insights into the education of tomorrow. Read more about the topic in this Ericsson Business Review article, written by ConsumerLab’s Marcus Persson.
What is TV these days? And do consumers really care?
Consumer research reveals that TV is not necessarily a loser in tomorrow’s increasingly complex media consumption behavior. ConsumerLab’s Niklas Rönnblom and Anders Erlandsson have written an article on this subject in the latest issue of Ericsson Business Review.
ICT and commuting in focus
Ericsson ConsumerLab has cooperated with KTH Royal Institute of Technology in Stockholm on a new report on ICT and commuting. The report presents how ICT can facilitate commuting from a user point of view and make it more sustainable.
How important is online privacy to you?
We share so much of ourselves on social networking sites. In the light of these news habits of sharing – do you trust that producers won’t misuse your information, either by their own fault, or if third parties somehow manage to breach the safeguards? Find out in the latest ConsumerLab report.
Ericsson ConsumerLab – The Voice of the Consumer
Ericsson ConsumerLab has more than 15 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 10 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.
To be close to the market and consumers, Ericsson ConsumerLab has analysts in most of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.
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