


DIGITAL MOBILE CONTENT
Personalizing the mobile experience.
Gameloft is the world's leading developer of video games for mobile phones. Since its inception in 1999, Gameloft has pioneered the mobile game development, offering innovative video games for a continually expanding mobile phone industry. Mobile games have flourished over the last decade and Gameloft has been in the forefront of this growth throughout, while continuing to be the only major player in video games for mobile phones to sustain a steady profit margin over both long and short term.
PlayPhone is a leading global media company present in over 20 countries and provides cutting edge personalization and entertainment content to mobile consumers in the form of ringtones, mobile games and much more. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to innovate new means for interacting with mobile users and delivering wireless entertainment. Ericsson IPX manages delivery of content and payment for premium transactions as well as marketing using IPX Messaging.
m-Solutions, founded in 2001, is a company specialized in production and development of mobile applications and content. The company has been developing mobile content and applications of all kinds, from interactive games for TV to Java games based on the use of mobile handsets and WAP portals. With offices in Madrid, Argentina and the US they are focusing their SMS business on TV and by using Ericsson IPX services, m-Solution is able to offer content for downloading by users, via SMS messages or through WAP billing.

COMMUNITIES/CHAT
Chat anywhere, anytime, taking your internet profile and community with you.
Twitter is the largest mobile social network service in the world. Members use their mobile phone or the web to communicate using simple text messages. Primarily used to keep in touch with friends, family and coworkers, Twitter is quickly being taken up by celebrities, politicians, organizations and leading media companies to communicate with their "followers”. Ericsson IPX provides Twitter.com with SMS messaging globally and a tracking service, which allows users around the world to distribute status updates to their friends that include key words or topics. The tracking service also enables them to find fellow Twitter users with similar interests.
Founded in 2003, Skype is revolutionizing the way people communicate around the world. Skype has more than 370 million registered users globally who use Skype software to communicate for free through voice and video calls as well as instant messages. Skype generates revenue through its premium offerings, such as calls made to and from landlines and mobiles, voicemail, call forwarding, and SMS. Skype, an eBay company, certifies and sells hundreds of hardware products from more than 50 partners, and works with hundreds of third-party developers who have created plug-ins to extend Skype’s functionality. IPX is one of several companies that provide Skype with SMS messaging connectivity.
Sulake is an online community entertainment and media company that creates virtual worlds and casual multiplayer games for social networking. Its main product, Habbo Hotel, is targeted for a young audience. Ericsson IPX Payment solution enables end-users to purchase digital content to enhance their experience in the virtual community.

DIRECTORY INFORMATION
Info, maps, directions, travel info on your mobile, wherever you are.
Vägverket, the Swedish road authority, uses Ericsson IPX to distribute information to motorists that keeps the national highway transport system safe and efficient.
Sweden’s leading directory assistance service, Eniro, uses Ericsson IPX for cross carrier short code connectivity, enabling premium SMS based directory searches through the Ericsson IPX Payment service. Eniro also uses Ericsson IPX Messaging, allowing search results from web- and voice-based directory searches to be delivered as an SMS.

MOBILE MARKETING AND ADVERTISING
Targeted communication directly with Customers.
Mobiento, the leading a mobile marketing company in Scandinavia, provides some of the largest brands in Sweden with specialized marketing campaigns campaigns and the capability to deliver those campaigns in more that 160 countries. Ericsson IPX supplies messaging services as well as payment solutions in a variety of markets and answers Mobiento’s demand for high service level, rapid response and creative messaging solutions based on messaging expertise on many markets.
More Mobile Relations creates and develops innovative mobile applications designed for mobile marketing campaigns. 12snap's creative design and technical expertise have earned the confidence of some of the world's most famous consumer and entertainment brands. IPX supports More Mobile Relations with high quality SMS and MMS channels, as well as local short codes for free and premium messaging.

BROADCASTING & MEDIA
Reach out to the mobile screen with interactive programming, voting and news updates.
MTV has launched together with Ericsson IPX, a series of interactive services in the Nordic and Baltic countries. Viewers can send in text that appears on the TV screen, send in a photo to see which celebrity they look like or do a matchmaking test. These services are enabled by Ericsson IPX Payment.

ENTERPRISE & BUSINESS
Communication with your customers via the mobile can reduce overhead and delivering value-added services.
Finnair, one of the world's oldest operating airlines, was established on 1st November, 1923. Its operations focus on transporting passengers between Europe and Asia, via Helsinki. Finnair wanted to have better and more effective communication with customers and IPX offered MMS-connections to all operators in the market. Travellers can now receive delayed flight and changes information quickly and efficiently. Finnair is also using IPX messaging “business connect” internally, enabling information to be delivered faster than before.
Ericsson IPX provides connectivity and billing in 15 markets for Sony Ericsson Mobile Communications mobile content services: Fun & Downloads and PlayNow(tm). In addition, on Sonyericsson.com -Sony Ericsson offer users the convenience of downloading settings to their phones for use of advanced features like Internet, email or picture messaging (MMS). The correct settings for the phone model and network operator are sent directly to the phones using Ericsson IPX's Messaging Business Connect service.
Santander Consumer Bank in a banking subsidiary of the large international Santander Group. They offer a wide range of products such as consumer and personal loans, revolving credit cards and car leases, through a sales network of over than 60 branches and more than 21,000 dealers. Ericsson IPX helps Santander to meet the needs of their 4.5 million customers in Italy by providing messaging services used for marketing and promotional campaigns.
The Red Cross, one of the largest charity organizations in the world, uses an Ericsson IPX solution to make it easy for mobile phone users in Sweden to donate money. Through the cooperation of Swedish network operators, the unique solution makes the Swedish Red Cross one of the first charities to accept donations from the mobile phone. The Ericsson IPX solution provides a simple interface that enables users to put donations on their mobile phone bills.

MOBILE PLATFORM & SOLUTION PROVIDERS
Enabling mobile solutions for content producers.
LINK Mobility is one of the Nordic Retail Industry’s most prominent suppliers of solutions for Mobile Portals and Multi-Channel services for SMS, MMS, WAP, E-Mail, Fax and Voice. With the ability to deliver complete solutions for Mobile Marketing and CRM, Link supplies everything from SMS services for an inbox to great mobile portals to support CRM strategies leading to dialogue with end customers and growing customer programs.
Cellular develops mobile solutions and services for media and agencies, online portals and mobile operators. With offices in Berlin and Hamburg, Cellular's content services include information, entertainment, erotica, games, graphics and videos. Ericsson IPX supplies the WAP Billing and Premium SMS solutions.
Plusfoursix is a content and campaign management platform for selling content (music), subscribing to financial info (banks) and buying content (sports clubs) etc. Ericsson IPX supplies the premium payment solution.
Together with their customers MINICK has always been a pioneer of forward-looking innovations in mobile entertainment. Currently very strong in Europe, the company is aiming to be recognized globally as a supplier of messaging and content management platforms, as partner for mobile marketing campaigns and as outsourcing partner for mobile network operators. Ericsson IPX supports Minick in reaching these goals with our messaging, payment and two way SMS services.

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